Florida AG sends letter to NFL commissioner Roger Goodell.
Claims Rooney Rule is 'blatant race and sex discrimination'.
Advocates for hiring decisions based solely on merit.
Strategic angle: Florida's attorney general argues that the Rooney Rule promotes discrimination and calls for merit-based hiring in the NFL.
Florida AG sends letter to NFL commissioner Roger Goodell.
Claims Rooney Rule is 'blatant race and sex discrimination'.
Advocates for hiring decisions based solely on merit.